October 4-6, 2017Madrid, Spain

Dynamics insights for SMB Partners

The future is Dynamics. Join the largest community of ERP and CRM partners.

Benefit from knowledge sharing and build your own network.

Thank you for joining Directions EMEA 2017 conference and being a part of the growing partner community.

We extend our thanks you to all attendees, speakers and sponsors, especially Microsoft - the Directions EMEA Platinum Sponsor.

We hope the days spent in Madrid exploring the roadmap and new capabilities of Dynamics NAV and Dynamics 365 will inspire you and help you grow. We also believe that meeting 2150 peers from 60 countries and 600 companies will be a great stimulus to face digital transformation and enhance your network and collaboration with other partners.

Read a brief summary of the Directions EMEA 2017 takeways and download the conference brochure to learn more about the event.

With the release of Dynamics NAV 2018 and then Dynamics 365, the following months will surely bring turning points. There will definitely be a lot to discuss during 2018 Directions ASIA in Bangkok in March and  Directions EMEA. We already welcome you to the World Forum in The Hague.

The 11th edition of the Directions EMEA conference will be held  on October 29 - 31, 2018.


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We will keep you updated about Directions EMEA 2018.

Directions EMEA responds to the changes in the world of Dynamics. This year, the event will provide a comprehensive insight into opportunities for all partners serving the SMB market, including:

  • All Microsoft partners, including Dynamics and Office 365 partners, serving the SMB market, focused on including Microsoft Dynamics 365, into their business model.
  • Partners eager to develop business and technical readiness for the new customer engagement apps: Dynamics 365 for Sales and Marketing
  • Existing Dynamics NAV partners for a deep-dive into Dynamics NAV “Tenerife” and sessions usually available for Dynamics NAV
  • ISVs interested in learning about the new development tools and how create apps and extensions for Dynamics 365 apps and Dynamics NAV
  • ISVs that offer their solutions to Dynamics partners and wish to build or expand their network  
  • Partner Service Providers
  • Partners enrolled in the CSP program

The objective of Directions EMEA is to empower partners serving SMB customers to boost the efficiency of their business in all areas: Executive, Technical, Marketing, Sales, Operations and Planning. To acquire the whole spectrum of Dynamics knowledge, you can register as a group and benefit for discounts. We will provide you with pricing details for Directions EMEA 2018 at the beginning of the next year.  

The Directions EMEA 2017 program addressed the needs of Dynamics partners serving the SMB market by offering totally more than 225 sessions and 25 workshops. The primary topics of the conference included:

  • Microsoft Dynamics NAV (former versions and the latest Tenerife)
  • Microsoft Dynamics 365 for Finance and Operations
  • Microsoft Dynamics 365 for Sales and Marketing
  • Microsoft Dynamics CRM
  • ISV solutions and offerings
  • Dynamics NAV and Dynamics 365 Roadmap

The content extended to other products, the knowledge of which is a prerequisite for gaining a competitive edge on the SMB market, including Office 365 integration, PowerApps, Power BI, Power BI Azure Services, Cortana Intelligence.

Directions EMEA 2017 was the business and technical readiness event for Dynamics 365 (Sales, Marketing, Finance, Operations). Attending Directions EMEA always ensures you are among the first to get an in-depth understanding of the latest product developments.

As Directions EMEA is primarily an event aimed at developing partner knowledge and collaboration, a vast part of the content is always delivered by ISV partners and key-players in the Dynamics industry, which enable the community to get insight into the latest add-on and service offerings.

Read HERE more about learning opportunities during Directions EMEA 2017.

Directions EMEA provides the largest Microsoft partner forum to promote your company among the Dynamics Community. This year, the event was sponsored by 70 companies.

 Joining Directions EMEA as a sponsor, is a unique opportunity to:

  • Showcase your solutions to more than 2100 attendees
  • Ensure and maintain visibility for your company
  • Get insight into your competitors’ offerings
  • Enhance and extend your Partner channel
  • Meet the key Dynamics decision makers to learn first-hand about the prospects for ISV products
  • Share your ideas on the directions for Dynamics and add-on product development 
  • Demonstrate your readiness for Dynamics 365.

For details about sponsoring Directions EMEA 2018, please send us an email at sponsor@directionsemea.com.

Before a new offer for sponsors is published, you can also familiarize yourself with sponsorship packages available in 2017

in Overview of Sponsor Packages and Opportunities.


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Super Early Bird

Until April 17

Early Bird

Until July 31


After July 31


Due to EU regulations, the 21% VAT has to be added to these prices!

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  • Marriott Auditorium Hotel & Conference Center
  • Avda de Aragón, 400, 28022 Madrid, Spain
  • info@directionsemea.com
  • +34 91 4004400
  • +34 91 40044
More about the venue and hotels


What attendees say

The biggest Dynamics NAV Community Event Directions EMEA 2015
Craig Such Azzure IT Ltd
Gary Winter Agiles
Paul White Microsoft
Jesper Lachance Raebild Microsoft
Carla Ravizza Ortems, Plannerone