New marketing app as a focus of your rapid growth
Date: Wednesday, October 31, 2018 | From: 15:15:00 to 16:15:00 | Room: YANGTZE1+2
The purpose of this session is to show how Marketing app is following marketing shift from conventional to agile marketing with 5 steps for marketing transformation while moving from traditional CRM transactional approach to holistic view of the customer. From engagement and content to data and automation platform, new Marketing app is moving from fragmented unstructured data in order to create unified system of engagement to help Sales drive better results based on real time interactions.
Dynamics Product Marketing Manager - Microsoft CEE
Bio: Bojan joined Microsoft in 2015 working on a CRM partner side as a Business Development Manager covering MCE region but as Microsoft Productivity Sales Solution Professional as well, focused on presales and sales activities aimed at CRM and marketing automation solutions. His previous roles included leading digital team for UN office where various local and international online campaigns were launched, as well as working in media/publishing companies on various roles. As from February he acts as a Dynamics Product Marketing Manager for Multi-Country Europe where he will is responsible for promoting Dynamics 365 portfolio in 24 countries, working closely with different stakeholders and partners while executing marketing and partner activities and evangelizing the market in order to support customer journey into digital transformation