Do you have a SaaS marketing strategy? 10 critical steps to ensure Business central launch succes

Date: Monday, October 29, 2018 | From: 14:30:00 to 15:30:00 | Room: EVEREST12

Don’t wait for your technical team to build your new Business Central solution before starting your marketing. Ensuring market success requires months of re-defining and aligning your positioning, cloud value position, sales motions and go to market strategy. In this session your will learn the 10 most important elements needed to effectively prepare for and launch your new Business Central solution.


Sharka Chobot

Teach and Inspire Marketing - Neural impact

Bio: Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.